HOMEMADE BAKERY GOODS
CAKES & COOKIES
Sweethearts
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About us
CAKES & COOKIES
WHOLESALE BAKERY GOODS
wholesale bakery
romancing taste buds since 1996
Sweethearts Wholesale Cakes & Pastries based in Melbourne since 1996, provide the most popular and fastest selling wholesale café cakes, pastries, cookies, biscuits, slices, desserts, cupcakes, muffins and more! Thank you to all our loyal customers and loyal staff and suppliers as we have grown to become a key player in the Australian Foodservice industry. Proudly serving cafes, caterers, foodservice business and food distributors in Melbourne, Sydney, Adelaide, Brisbane, Gold Coast, Tasmania, Perth and Darwin and anywhere a good coffee is being served! Here's our story....
the journey
Sweethearts Cakes & Cookies
the birth of sweethearts
Starting in their small kitchen from home in 1996, the current directors, Anton & Darren realized that busy cafe owners who would make everything themselves, were in urgent need of some outsourcing help, so they started by making brownies and some other slices for the growing cafe market in Melbourne.
creating a slice of the market
Before all the would be copycats that would come later, the Sweethearts' boys realised early on, that cafe goers didn't necessarily want a whole piece of cake, so they focussed on developing the cake portion or 'slice' which became so popular, that they were responsible for leading a market revolution! Since that time, they have sold in excess of 5 million slices and continue to be the most popular and fastest selling slices range leading the market today. Naturally the sweethearts team then commenced work to create the leading cookies, muffins, cakes, cupcakes and desserts too!
serving a need
The sweethearts' boys quickly realized that cafe operators and caterers, no longer wanted to stock similar product to milk bars or takeaway shops and were getting so time strapped with day to day business operations, that they were in dire need of outsourcing their range of cakes, muffins cookies etc to maintain a full range to offer their customers whilst they focussed on coffee and meals.
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Melbourne's Sweethearts responded to this market need, by developing a range of cost effective cakes, cookies, muffins and slices that was more cost effective for cafe operators and caterers than making it themselves! Thus meeting demands of the thriving cafe operator in Melbourne's world famous cafe market, they carved out a niche for themselves and are market leaders to this day, constantly adding and upgrading products to suit the needs of cafe operators, caterers and party makers alike to save them time and money and give caterers access to the 'just like you made yourself' sweet products, without the hassles of making it yourself or staff, stock and storage issues. Outsourcing demands naturally grew every year since.
a few sweethearts memories...
today
Sweethearts Cakes & Cookies
romancing the tastebuds of a nation
Now several years later, Darren and Anton have continued to drive and upgrade the constantly growing business, which has demanded two big commercial kitchen upgrades, an expanded delivery force for statewide and interstate distribution, the addition of many new products with an experienced team of qualified chefs!
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Sweethearts maintains its impeccable standards of excellence with Quality management systems and a customer focussed approach.
Sweethearts is regularly audited by external health and safety agencies and has been awarded the Spotless Standard HACCP accreditation, and is externally audited on food hygiene, documentation and food safety systems every 6 months to maintain HACCP certification as one of the industry's highest level of food operations certification currently achievable in Australia.
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​With 'romance your tastebuds' as their motto and a continual dedication to excellence in quality and service, the Sweethearts team is focussed on romancing the tastebuds of Australia and has since grown to become Melbourne/Australia's leading manufacturer of quality cakes, cookies, biscuits, slices, muffins, cupcakes and desserts servicing gourmet cafes, caterers, restaurants, hotels, hospitals, universities, schools, event planners and party makers and anywhere a good coffee is being served!